FACT #1

First, were you aware that sellers have been paying Realtors full commission to sell their homes for over 200 years? In other words, that’s the only true constant in real estate for over 200 years. Sellers just like you employing real estate agents like myself. Would you agree that nothing lasts that long in our society unless there is value there? If I could show what that value is, would you want me to cover that today?


FACT #2

Were you aware that 8 out of 10 for sale by owners eventually end up choosing a broker, if not for themselves, then at least to help out their buyer; sometimes when it’s too late? In other words, if the timing of the sale doesn’t work out for both parties, it ends up costing the seller extra time and money they usually can’t afford to lose. Would you agree that timing is important in making your move? If I could show you how to avoid some of the common pitfalls of bad timing, would that be of value to you?


FACT #3

As a real estate agent, I can sell your house for more money than you can; and I can sell it quicker than you can. Assuming this fact is also true, and I could show you how to get the most money for your home in the shortest time, would that be worth a few minutes of your time right now?

OK. Again, assuming that these 3 facts are true, there are 6 obvious reasons why we’ve been around for over 200 years; 7 out of 10 for sale by owners eventually choose a broker; and we sell homes quicker and for more money.

---

REASON #1

Now, why is it that serious buyers only shop FSBOs to save the same commission you want to save? It’s because the smallest selection of available properties are offered by FSBOs.

Here’s an illustration of what’s at work here. This is a classified section of the paper. I’ve counted all the ads and as you can see, about 15% of the ads are by owner; in other words, about 85% of all of the homes advertised here are offered by brokers.

Let’s play real estate. You’re a serious buyer. You know that if you call any broker, you will get these free services: free qualifying information; free access to all listed properties; free coffee; free chauffeur services; free contract preparation; free negotiating; free transaction follow up; and most likely even a free gift when you move in.

If you’re a serious buyer, what would be the only logical reason why you’d pass up over 90% of all properties and all these free services; and instead do all the work yourself and limit yourself to just a few properties?

You see, everybody pays a commission. You either pay it to the buyer, take all the risk and do all the work yourself; or you pay it to me and let me take all the risk and do all the work.

Assuming that’s true, what would be your choice at this point?


REASON #2

The law of supply and demand states that the more buyers you have that want something, the more it will usually sell for. Do you agree?

There are approximately 5000 realtors in our area. Each of them is working with approximately 10 buyers at any given time. That means these realtors have 50,000 buyer prospects looking, and still it takes us on average 123 days to get sellers their money.

Now, let’s compare. How many prospects did you say you were currently working with?

You see, I’m not saying you won’t be able to sell the house yourself. Just that with 50,000 buyer prospects, odds are that I can get it sold quicker and for more money?

Let me ask you, if we could agree on a price, would you consider letting me handle it?


REASON #3

I have a question for you. What does a buyer look like? In other words, if someone came in today and said they wanted to buy your home, would you sell it to them? What if they couldn’t afford it?

It’s a scary thought, isn’t it?

According to the National Association, 70% of the people looking can’t buy your house. Their equity is frozen in their current home. Would you take your home off the market on the chance they could sell their home?

15% prefer to rent. Why are they looking? It’s fun! They’re dreaming. Looking for decorating tips. Just nosy. Who knows?

11% can’t afford it. Bad credit. Low income. Whatever.

Only 4% of lookers are actually ready, willing and able to buy today.

That’s why we’ve been around for over 200 years; 7 out of 10 eventually use us; and we can sell it quicker and for more money. I have been trained to separate the lookers from the buyers, and to show your home only to those who are ready, willing and able.

What would it take for you to turn the sale of your home over to me?


REASON #4

Do you believe that time is money? If you agree that, with our sheer numbers, the odds are we can sell it quicker; then the longer it takes you to sell, the more money you potentially lose.

Let me show you a scenario, and I realize it’s a worst case scenario, but here’s what might happen the longer it takes to sell. These things might not happen, but they could, and if they do, here’s what it potentially could cost you.


REASON #5

The 5th reason we’ve been around for 200 years…, is that marketing services cause exposure; exposure attracts more prospective buyers; and more buyers equals more money to you.

Let’s compare marketing services, and see who has the best odds of finding the best buyer for your home.


REASON #6

I like to use the doctor analogy here. You see, there’s a reason why a doctor won’t operate on members of his or her own family.

When it comes time to negotiate with a buyer, I’ve been trained to act as an emotional buffer, to avoid appearing too anxious in following up with a buyer.


IN CLOSING

So those are the 6 reasons why… 200 years… 7 out of 10… quicker and for more money.

Here is what I can do for you. Allow me to research your home. I will perform a detailed search of all the local sales and listing within your neighborhood. Then we will take a look at the Highest Price Analysis. This will allow me to show you what you would net in your pocket if your home sold for that price. If that is something you could live with, we can take the next necessary steps to see if you might be interested in allowing me to market your home. Fair enough?

When you employ me as your agent, you can be sure to know that you are receiving the attention and support you deserve. My team provides an aggressive marketing approach for every one of my listings and we will exhaust every resource until your home is sold. No one will work harder for you. With over 7 successful years of experience in real estate sales and lending, I will bring a high level of professionalism and experience with a personal touch. I have resided and built a career in these geographical areas my entire life and will offer a competitive advantage in any real estate transaction. Unlike any other real estate broker, Coldwell Banker Shooltz utilizes multiple sources of advertising, marketing, and networking to sell your home. For over 30 years, we have been the leader in servicing the real estate needs of North Oakland, North Macomb, and Southern Lapeer Counties. We work hard so you don’t have to. You deserve the best!

Allow me to serve you!


~Gail Toth